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Griffiths Marketing was formed in 1982 to work with reproduction houses, printers and packaging companies and their clients. It has evolved to provide expert print based project co-ordination services for advertising agencies, design houses and client companies.
These services can be tailored to your requirements; to handle the total project from concept through to design, production and distribution; to develop an existing concept or design or to supervise and coordinate print and distribution from art supplied.
The directors of Griffiths Marketing are Jacqui Belbin and John Griffiths. Jacqui Belbin has established herself as one of Australia's most experienced practicians in print production. She worked with major advertising agencies and design companies before launching her own design and production company Belbin and Associates.
Her diverse knowledge of the graphic arts industry has provided production and work flow solutions for advertising agencies, design groups working with clients that include CSR Building Materials, Johnson and Johnson pacific, Westpac and The Mirvac Group.
John Griffiths served an apprenticeship as a Photo Engraver at the same time attending classes at night to complete the Graphic Arts production and Supervision Certificate a four year course encompassing all facets of the graphic arts.
On completing the apprenticeship and GAPS course he went to New Zealand where he headed marketing services for Air New Zealand. Returning to Australia he introduced the direct buying of colour reproduction and supervised print quality control at Avon Cosmetics before working as production manager for John Singleton and several other advertising agencies until forming Griffiths Marketing.
Griffiths Marketing employs a practical methodology in the creation and production of creative material to minimise time lines and guarantee visual fulfilment in the final media. The basis of this methodology is to provide a creative brief with a full understanding of any visual or practical limitations in any of the production processes required to achieve the final result.
The hands on philosophy of Griffiths Marketing provide senior management supervising all projects on a daily basis.
The company handles a range of disciplines employing specialist creative copy writers, art directors, graphic and web designers to meet specific client needs.
These needs may vary from an advertising campaign employing copy writing and art direction to provide a creative concept that translates into press and magazine advertisements, product brochures, and product presentation folders, in store point of sale material, promotional web sites, social media and outdoor bill boards.
Direct mail may also be incorporated as part of the marketing mix in an advertising campaign or may be employed as an economical medium in its own right.
The use of direct mail for the distribution of product sampling for major consumer manufactures has proved to be especially effective.
Working from data gathered electronically through client web and social media sites the consumer product sampling is fulfilled through this medium.
Packaging concepts involve working with graphic designers in a specialist area of the graphic arts that requires both creativity and discipline in its execution. So varied are the range of materials employed, their surface characteristics and the methods of production it is all important to have a full understanding of the visual and mechanical aspects involved.
The concept of creating specialised packs that combine the conventional packaging function but act as a double sided promotional mailing piece provides a unique medium for the sampling and promotion of consumer products.
Corporate identity design provides a visual image that can immediately influence and communicate a perception that will define the company’s attitude in its day to day dealings with its employees and consumers. It can convey a sense of service and reliability whilst providing instant recognition in its field. The identity is visually expressed on business cards, letterheads, with compliments slips, web sites, presentation folders through to vehicle and building signage.
An electronic extension of a company's corporate identity which can simply convey base functions and contact details or become a sophisticated directory of products and services enabling the consumer to view, price and order products and communicate their opinions. The web experience can be extended to involve the consumer in social media through on line competitions and canvassing opinions on products and services etc. extending reach through the consumer's personal network.
Our marketing services provide the functions of a full agency production department researching availability and sourcing anything that is required. Fulfilling print requirements for promotional print, point of sale display and packaging on behalf of direct clients, design houses and advertising agencies is a major function.
